Product Copywriting

Product copywriting blends creative writing with marketing to create captivating product descriptions that highlight benefits and persuade customers to buy. It turns interest into sales by showcasing how a product enriches the customer’s life.

Product Copywriting

Flexible pricing options that cater to your specific needs.

✓ Product Copywriting
✓ SEO
✓ Brand Voice & Tone
✓ FAQ’s
✓ Reviews
✓ And Much More…

Product Copywriting

£Custom

Product Descriptions

Conversion Optimisation

SEO-Optimised Content

Brand Voice

Competitor Analysis

Product FAQs

Customer Reviews

Get Started

✓ Product Descriptions: Creating descriptions that highlight key features and benefits.
✓ SEO-Optimised Content: Integrating relevant keywords to improve product visibility in search engines.
✓ Brand Voice Alignment: Product copy relates with your brand’s unique tone and messaging.
✓ Benefit-Focused Writing: Show how your products solve problems or improve the customer’s lifestyle.
✓ Competitor Analysis: Identify opportunities to stand out by surpassing competitor offerings.
✓ Conversion Optimisation: Using persuasive language and clear calls-to-action to boost sales.
✓ Product FAQs: Develop informative FAQs to address common customer queries and concerns.
✓ Customer Review Highlights: Customer testimonials and reviews to build trust and credibility.
✓ Multimedia Content Integration: Advise on the use of images, videos, and infographics to complement written content.

Product Copywriting

Our bespoke product copywriting service, meticulously tailored to the UK market.
Product descriptions can dramatically transform browsers into buyers.
Our expertise lies in crafting narratives that highlights the unique features and benefits of your products.
We love to talk directly to your readers and turn them into excited brand ambassadors and customers.
Our top offerings include:
Product Descriptions: We will get into the heart of what makes your product stand out. From technical specifications to emotional appeal, our descriptions cover all bases.
Your products deserve to shine in the competitive UK market.
SEO-Optimised Copy: Amplify your online visibility with SEO-optimised product copy. We integrate targeted keywords seamlessly.
We put the user first, while secretly talking to search engines to rank and driving targeted traffic to your website.
Brand Voice Consistency: We will understand the essence of your brand and see that every piece of copy reflects your brand voice.
We maintain a consistent and recognisable presence across all your marketing materials.
Conversion-Focused Content: Every word is strategically chosen to guide your audience towards making a purchase.
Our copy doesn’t just describe; it sells, turning potential interest into concrete action.
Competitor Analysis: Stay one step ahead with our competitor analysis service.
Your product copy needs to exceed the standards set by your rivals, giving you a competitive edge in the marketplace.
Let our product copywriting service be the catalyst for your brand’s success in the UK. With a focus on engagement, SEO, brand consistency, and conversion.
We are here to transform your product listings into powerful sales tools.
Partner with us to magnify your product appeal and watch as your business reaches new heights.

Product Copywriting

Frequently Asked Questions

Find answers to commonly asked questions about our product copywriting services

What is product copywriting?

Product copywriting involves creating clear and informative descriptions that showcase the benefits and features of a product to persuade customers to make a purchase.

How can SEO-optimised product copy benefit my business?

SEO-optimised copy increases your product’s visibility in search engine results, attracting more targeted traffic to your website and potentially boosting sales.

What’s the importance of aligning product copy with my brand voice?

Maintaining a consistent brand voice across all product copy strengthens your brand identity, builds customer trust, and promotes your brand overall.

Do you provide SEO-optimised copy?

Yes, all our content is optimised for SEO to improve your visibility in search results and attract more qualified traffic.

How do you tailor content to my specific industry?

We conduct thorough research on your industry, competitors, and target audience to create content for your specific market.

How do you make product descriptions engaging?

Highlighting key features and benefits in an informative and relatable manner, using persuasive language, and addressing the customer’s needs and how the product fulfils them.

Can we write product copywriting ourselves, or should we hire a professional?

If you have a good understanding of your product or service, your audience, and persuasive writing techniques, you can attempt it yourself. However, hiring a professional can provide high-quality, SEO-optimised, and better copy that maximises sales potential.

Can you conduct a competitor analysis for my product descriptions?

Yes, we can analyse your competitors’ product descriptions to identify gaps and opportunities for differentiation. We will make your products stand out in the market.

What is conversion optimisation in product copywriting?

It involves strategically using persuasive language and clear calls-to-action in product descriptions to encourage readers to make a purchase.

How does multimedia content integration work with written product copy?

We recommend and advise on the use of complementary images, videos, and infographics to break up the written content, making the product more appealing to potential buyers.

Can you create product FAQs?

Absolutely, we can develop comprehensive FAQs that address common customer questions, aiding in their decision-making process and reducing purchase barriers.

How do customer reviews impact product copy?

Incorporating customer reviews into product copy can significantly build trust and credibility, showcasing real-life satisfaction and usage experiences.

How long does it take to complete a project?

Project timelines vary based on complexity and scope, but we always work to meet your deadlines and can provide estimated timelines at the start of each project.

Do you offer revisions?

Yes, we offer revisions to ensure the final product meets your expectations and objectives.

How can I get started with Nexus Digital product copywriting services?

Simply get in touch with us through our Order Form to discuss your needs and objectives. We’ll then provide a tailored plan for your brand, outlining how we can help achieve your content marketing goals with our b2b copywriting service.

These FAQs provide an overview on our approach to product copywriting that inform, persuade and sell.