It is all about creating an emotional connection that makes the reader envision how the product will add value to their life. Good product description can make the difference between a sale or a missed opportunity.
Good Product Copy
Flexible pricing options that cater to your specific needs.
Custom Layouts & Hooks
Search Engine Optimisation to improve search engine rankings.
Revisions: A set number of revisions to meet your expectations.
✓ Product Stories: Enticing product descriptions that tell a story and highlight unique selling points.
✓ Feature-Based Descriptions: Detailed explanations of product features, focusing on customer benefits.
✓ SEO Descriptions: Using SEO techniques to enhance product visibility on search engines.
✓ Tone and Brand Alignment: Product descriptions that align with your brand’s voice and messaging.
✓ Multi-Platform Adaptability: Descriptions for various platforms, including e-commerce sites and social media.
✓ Bulk Product Description Packages: Efficiently handling large volumes of product descriptions with quality consistency.
✓ Custom Formatting: Descriptions that fit the layout and design of your website or sales platform.
✓ Revisions: A set number of revisions to ensure the final product meets your expectations.
✓ Timely Delivery: We keep to agreed-upon deadlines for consistent content flow.
Product Copy
Product copy is a persuasive tool that can capture potential customers, paint a vivid picture of your product that goes beyond its physical attributes.
Product descriptions acts as the voice of your product in the online marketplace. It tells the story of the product and what it can offer to the customer.
Effective product copy lies in its ability to sell, not just describe. This involves using convincing language that speaks directly to your customer’s needs and desires.
It should also be clear and concise, with all the necessary information without overwhelming the reader.
Optimised product descriptions includes relevant keywords and phrases that help your product appear in search engine results, increasing visibility and traffic.
Product Descriptions
Frequently Asked Questions
Find answers to commonly asked questions about our product copy services
What is product copy, and why is it important?
Product copy is the written content that describes your product on an online platform. It’s acts as your product’s voice, influences customers buying decisions and highlights benefits. Solves problems, and establishes an emotional connection with your buyers.
How does product copy differ from a simple product description?
Unlike basic descriptions that list features, good product copy persuasively showcases benefits and unique selling points, painting a vivid picture of how the product adds value to the customer’s life.
What makes product copy effective?
Effective product copy is clear, concise, and persuasive, directly addressing the customer’s needs and desires. It showcases benefits over features, and makes the reader envision the product’s impact on their life.
Can product copy really influence online sales?
Absolutely. Persuasive product copy can significantly impact online sales by differentiating your product in the market. It can help reduce customer uncertainty, build trust, and convince customers of the value your product offers.
How should I balance the features and benefits in product copy?
Focus on translating features into benefits. While it’s important to mention main features, always link them to how they benefit the customer, address the question, “What’s in it for me?”
What role does SEO play in product copy?
SEO, with the right keywords helps your product appear in search engine results, increases visibility and traffic.
How can I make my product copy SEO-friendly without compromising quality?
Use keywords naturally for visibility without detracting from the persuasive and appealing nature of your copy.
What’s the best way to start writing product copy?
Understand your product’s unique selling points and your target audience’s needs. Then, write words using persuasive and clear language that connects these points to the benefits your products.
Can I write product copy myself, or should I hire a professional?
If you have a good understanding of your product, your audience, and persuasive writing techniques, you can attempt it yourself. However, hiring a professional can provide high-quality, SEO-optimised, and better copy that maximises sales potential.
How can I get started with Nexus Digital Content SEO services?
Simply get in touch with us through our Order Form to discuss your needs and objectives. We’ll then provide a tailored plan for your brand, outlining how we can help achieve your content marketing goals with our product descriptions service.
These FAQs provide an overview on our approach to writing product descriptions that inform, persuade and sell.
